1
Am I truly diversified—or just spread thin?
With market shifts, many ultra-affluent families are questioning whether their portfolios have depth or just noise. They want clarity on true asset class exposure and correlation risk.
2025 Research
Insights from Family Office Surveys, Wealth Management Research & Client Conversations
Top 10 Questions
Ultra-High-Net-Worth Families
Are Asking in 2025
Why This Matters
In today's complex financial environment, ultra-high-net-worth (UHNW) families are more sophisticated, more values-driven, and more discerning than ever.
2
Should I establish a single family office—or stay with multi-family?
Disillusionment with impersonal service and fee opacity is rising. UHNW families are asking whether dedicated family offices offer better alignment and transparency.
3
How can I ensure my wealth stays protected—beyond market risk?
This includes tax exposure, legal protection, cybersecurity, and multi-jurisdictional estate plans. Families who can speak to protection beyond returns are winning mindshare.
4
How do I prepare my heirs without enabling them?
There's a generational tension between transferring wealth and instilling responsibility. More UHNW families are asking about financial education, inheritance thresholds, and values-based planning.
5
Should I still be overweight in tech and AI?
With AI investments fueling recent market returns, many UHNW families are asking whether they're overexposed—or undercapitalizing on this shift.
6
How will Fed interest rate policy affect my portfolio strategy?
With the Federal Reserve's evolving monetary policy stance, UHNW families are questioning how rate changes will impact their bond allocations, real estate investments, and overall asset allocation strategy.
7
Is my family office using AI—or being replaced by it?
Ultra-affluent families want to know how their advisors are leveraging technology for personalization and efficiency without sacrificing human insight.
8
What will rising interest rates mean for my liquidity and credit strategy?
From bond laddering to structured notes to private credit, families are rethinking yield management and debt structure.
9
Are my philanthropic efforts doing what I intend them to do?
Donor-advised funds (DAFs) and impact investing are on the rise. Families want transparency, measurement, and spiritual/values alignment in their giving.
10
Where should I be investing globally?
Many are reexamining geopolitical diversification, emerging market exposure, and offshore strategies with both curiosity and caution.
Takeaway for Family Offices
If your firm's messaging still leads with "comprehensive wealth management," you're being ignored.
The top-performing family offices in 2025 are tailoring their outreach to answer these questions directly—in content, conversations, and campaigns.
Use This One-Pager to:
Refine your content strategy
Create segmented outreach campaigns
Equip advisors for UHNW first meetings
Build trust through direct alignment with real concerns
Want Help Turning These Questions into Clients?
At Family Office Exchange, we help family offices design client acquisition strategies and outbound campaigns that answer the questions ultra-affluent families are actually asking.
This brief combines insights from:
Live market research (via industry surveys & family office data)
Family office industry surveys (FOX Research, Wealth Management, etc.)
Direct interviews with wealth advisors serving families with $10M+ in investable assets
Family-Focused Messaging
Tailored communication for each family segment
Client-Facing Assessment Tools
Interactive tools to engage prospects
Content Hubs by Wealth Tier
Specialized content for different family types
Media-Ready Thought Leadership
Position your expertise in top publications